SURVEY REPORT

How Enterprises Can Harness GenAI to Deliver Value

Are businesses realizing the value of Generative AI (GenAI) investments? If so, how? If not, what would it take to deliver a positive ROI for GenAI? We surveyed 400 senior tech professionals at enterprise organizations to find out.

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Is GenAI living up to the hype?

We recently partnered with CMSWire INSIGHTS — the research arm of CMSWire — for a GenAI integration survey. We sought to gain insights around custom GenAI solutions, expected ROI vs reality, and the rate at which organizations are keeping up with change.

The survey report explores:

  • Where are organizations in their quest to deploy GenAI tools?
  • How long does it take to deploy custom GenAI solutions?
  • Do executives and business leaders have a good grasp of the challenges around GenAI implementation?
  • Do these projects deliver on the expectations, or are they overhyped?

Key Findings

CURRENT MARKET STATE
85% of enterprise organizations are working on customized (not off the shelf) GenAI solutions
ADOPTION
Only 30% of organizations have custom GenAI solutions in production
TIME
Without a platform approach, custom GenAI solutions takes 6-12 months to deploy
ROI
The ROI of custom GenAI solutions exceeds expectations after deployment

Main Takeaways

  1. Organizations who have custom GenAI solutions already in place outperform those whose custom solutions are merely in progress.

  2. Organizations with custom solutions in production report fewer challenges to GenAI innovation, are more likely to recognize the ROI of their investments and generally feel like they’re ahead of the competition.
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